Berry Bros and Rudd No. 3 London Dry Gin Label
“The Key to Success”: The key being the centre point of this design – a combination of sculptured tactile print, duo tones, overprinting on hot foil and four fine screens to give superior opacity and sharp font serifs, all of these keep the product in line with its printed bottle counterpart, maintaining brand confidence. The key had to simulate an actual metal key which is mounted on the larger printed bottles.
No.3 is the London Dry Gin distilled to a proprietary recipe of Berry Bros. & Rudd. With juniper at its heart, it unashamedly celebrates the integrity and character of traditional London Dry Gin.
Three fruits: Juniper, from Italy, not only gives gin its name, but also the unmistakable gin taste of pine and lavender. Sweet Spanish orange peel gives freshness in the form of clean, crisp citrus, and grapefruit peel to give an extra lift of citrus.
Three spices: Angelica root adds an earthy quality and helps to make the gin dry. Moroccan coriander seed releases a lemon flavour during distilling as well as adding a spicy, slightly peppery finish to a well-made gin. And cardamom pods which add a spicy, aromatic, yet warm bite.
No.3 is distilled in traditional copper pot stills for us by a family-owned company who have been distilling in Schiedam, Holland for over 300 years.
Berry Bros. & Rudd we believe that No.3 recreates the classic experience of London Dry Gin due to three simple things done well: the careful sourcing of the ingredients, the painstaking processes of production and the exquisite presentation in its unique bottle.
No.3 is absolutely ideal for a classic dry Martini or Gin & Tonic.