Edinburgh Beer Factory Beer Labels
Inspired by celebrated Edinburgh artist and sculptor Eduardo Paolozzi, considered the earliest standard bearer representing pop art, Edinburgh Beer Factory has released six new beers packaged with striking designs.
Working in partnership with the client, designer and NPD, Multi-Color was able to advise on the technical capabilities of both spot and process printing to capture the vibrancy of the designs, whilst complimenting the strong images with fine silver foil detail.
Eduardo Paolozzi’s mantra was to produce: “the sublime in the everyday”, as reflected in these unique labels.
Producer/Brand – Edinburgh Beer Factory
Designer – Union Creative
Varietal – Beer
Printing Press – Flexo
Embellishments – Silver foil