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Fierce Beer Can Labels

Portfolio Categories: Beer and Cider.

Fierce Beer Can Labels

Rapid expansion and a move into larger premises have resulted in Fierce Beer’s investment in canning technology giving higher throughput and greater yields…and the beer stays fresh for longer!


Union Creative based the beer can labels on the existing bottle design but added some unique twists. Working with Multi-Color Labels they printed using Clear PP with a white underpin, when applied to an aluminium can with a diagonal indent it gives the product a no label look. The tactile varnished logo’s lift the label further and the Fierce animals STAY FIERCE!


Working with Multi-Color Labels it made the transition from bottled beer labels to can labels so much easier.


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Producer/BrandFierce Beer

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Designer – Union Creative

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Label Information

Varietal – Beer

Printing Press – Digital

Embellishments – No look Label, Opaque White and Tactile Screen