CHE Proximity Intern Beer Can Labels
Intern beer is a recruitment initiative by one of Australia’s leading advertising agencies, CHE Proximity.
The idea is simple – young adults love beer. Intern beer will be available in places where the next great creative minds socialise – bars, universities, festivals, workshops. The only twist with this beer, is you have to do some work. On each can is a brief for the stars of the future to solve. The best ideas submitted to CHE Proximity will land themselves an internship. Where they can drink more intern beer. And also get paid.
Beer cans have previously been unfeasible in small orders, but not anymore.
There’s a new option that makes it cost effective to order craft beer labels in small quantities. An innovative beer can label that improves beer can design, reduces costs for craft brewers.
Producer/Brand – CHE Proximity
Designer – Jake Blood & Jason Young of CHE Proximity
Varietal – Beer
Printing Press – Digital
Embellishments – Matt Varnish