Kongsgaard Raw Gin Labels
The creators behind this award-winning gin had a clear end goal – It was not to produce standard, or classic style – but rather take what is classic and reinterpret what it means to be a gin – and bring this into the 21st. century. The end result is a bold but balanced – composed spirit, that speaks to gin’s past, as much as it’s future.
The task was to combine the simplistic Danish design created by Bettina Kongsgaard and have this reflect the true nature of KONGSGAARD RAW GIN.
Using a pure white uncoated label material instantly leaves a cool and Nordic climatic reference and gives the woody feel of the bottles antique green colour, exceptional contrast.
The detail in the debossed lettering is subtle, yet giving an overall depth of both design and message.
The hot foil copper metallic features, speaks to the traditional chemistry behind this product. This spirit comes to life, under open flames in renowned French Charentias copper pot stills.
“As a key factor in our brand identity, it was important that our message was clear, as carved in stone. You get a sense that everything is possible, working with Multi-Color Labels. The quality of their work is unique, but at the same time you get that flexibility, you are always looking for as a client, which made this collab perfect for the task at hand.
Søren Kongsgaard, Kongsgaard Gin.
Producer/Brand – Kongsgaard Gin
Designer – Bettina Kongsgaard
Varietal – Raw Gin
Printing Press – Flexo
Embellishments – Hot Foil, Blind Deboss, Solid Blacks on an uncoated material