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Multi-Color Labels Sculptured Flatbed Emboss

Hardys bin series rebrand

Hardys Bin Old

Hardys Bin New

Hardys Bin New


At first glance, the BIN Series labels look simple – brightly coloured backgrounds, minimal print and lots of gold foil block. However, the fantastic shelf standout achieved was through MCC’s flatbed Rhino technology, which gave the foil block a truly 3D appearance, helping it jump off shelf and deliver great tactility in hand. The diligent and careful pre-production liaison was crucial to the project’s success, and also in completing one of the fastest press approvals I’ve ever attended.
Leyton Hardwick
Creative Director
Accolade have embarked on a programme of brand enhancement over the past few years and new innovations are key to our hunger for innovative packaging. With the BIN series re-design, the Accolade marketing team held a series of pre-production meetings with Drink Works and MCC on the best way to achieve a high level sculptured foil/emboss effect. MCC Daventry’s unique flatbed Rhino technology was the only answer to this demanding brief and we are absolutely thrilled with the results.
Lucy Ramsay
Brands Controller


Hardys Bin 343 Close up
Hardys Bin 141 Close up five
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