Dunville’s VR Old Irish Whiskey Labels
Similar to Johnny Walker and Chivas Regal, Dunville’s was started by a family of tea blenders and importers who transferred these skills to the making of spirits. The original Dunville’s VR (standing for ‘Victoria Regina’) was introduced in 1837 to celebrate the accession of Queen Victoria and was produced until the distillery closed in 1936.
In 2013 the Echlinville Distillery acquired the trademark and commissioned Drinksology to revive the once-great name. The brand is firmly set in the original period of Victoriana, with the design emblematically denoting Ireland, Scotland and England. As well as standing for ‘Victoria Regina’, VR also means ‘Very Rare’, due to the limited release of spirit.
“Dunville’s VR Whiskey embodies the very best of Irish tradition coupled with the very best of modern production techniques. The same can be said of our printing partner, Multi-Colour UK. Tradition is replaced with the experience we need to spec the best materials finishes and foils. The experience is then backed up with the most modern of equipment and finishing techniques. From the moment the colour draw downs arrive at the studio to the day of the press pass, the experience is consistently top of the class.”
Richard Ryan, Drinksology