Harrogate Distillery’s Whittakers Gin Label
“We launched Harrogate Distillery Ltd, the home of award winning Whittaker’s Gin in 2015 and have worked closely with our design agency dare! and Multi-Color labels from the very beginning. It was actually Multi-Color Labels who put us in touch with dare! and together they have fulfilled our expectations and produced award winning labels for our product.”
“Launched in July 2015, Whittaker’s Gin, handcrafted at Harrogate’s only distillery using local botanicals and their own spring water in the heart of Nidderdale, is an exceptional reflection of the landscape in which it was conceived.
A unique approach to the label design was called for, but one which kept within sensible packaging budgets. The use of the immediately recognisable hare tied-in with the location of the distillery at Harewell House farm. Specialist design agency, dare! created a single wraparound label for ease of application, with immediate behind bar and shelf stand-out – the magic combination of a great product and consumer-captivating packaging has resulted in impressive first year sales and burgeoning popularity. Tactile varnish, subtle foiling and unique die-cut label shape have all played a part in its overall success.
As a result of the continued acclaim of the original gin, three further gins (all of them London Dry distilled) were introduced at the end of 2016 to build an attractive range, using different coloured hares to convey an obvious difference on-shelf. The range has also been expanded from 70cl and 50cl to now include a 20cl. dare! worked closely with Multi-Color Labels to ensure quality and consistency throughout the entire range.”